Promenade Wellington is proud to partner with Montreal artist LeBicar for its very first open-air ephemeral exhibition. This unique exhibition featuring his character Bloom flourished on 5 cross-street buildings on Verdun’s Wellington Street, transforming the commercial artery into an open-air gallery.

Bloom on the Well

The artist drew inspiration from the various passers-by on Promenade Wellington to create a series that puts his little character in context on the Well. From the young surfer to the dancers at the creamery and the young family at the bookshop, LeBicar wants to highlight the little moments in life that are often overlooked.

Among other things, the exhibition aims to enhance and embellish buildings through art, while highlighting the architectural richness of Wellington Street. The project is also part of a desire to create and maintain links with the owners of the buildings on the street, essential to maintaining the balance and commercial vitality.

By drawing attention to the works of art, the exhibition gives visibility to the businesses on the street and helps to boost commercial activity, reinforcing the attractiveness of the street and the neighbourhood. This initiative is an invitation to rediscover Verdun in a new perspective, while celebrating local talent.

Photo: Caroline PerronBloom sur la Well offers residents and visitors alike the opportunity to discover the work of artist LeBicar in a pleasant, open, urban setting.

Promenade Wellington and LeBicar invite you to discover the works, and look forward to a unique artistic experience that will captivate art lovers, curious passers-by and Verdun enthusiasts alike.

Find them on the following locations:

Rita 3681 Wellington – La Vie en Rose 4009 Wellington – Bijouterie Dubé 4449 Wellington – Restaurant Villa Wellington 4701 Wellington et Brook – Bar à café et pizza NYC 4900 Wellington  

Feel free to share your photos of the works by tagging us on social networks using @promenadewellington or #VerdunLuv!

 

About LeBicar

LeBicar is a multidisciplinary visual artist who shares his vision through his contrasting, minimalist and assertive creations. His work, easily identified by his distinctive pencil stroke, always carries a strong message of optimism, which the artist conveys through canvases, sculptures, murals, illustrations and more. His background as a youth worker enables him to integrate a social and human dimension into his practice, while his experience as an art director in an agency gives him an excellent understanding of the reality of his collaborators.

About Bloom

Bloom is a character imagined by visual artist LeBicar. He embodies the inner child in all of us! He brings to light our passions and what really keeps us alive. Bloom does whatever it takes to blossom!

About Promenade Wellington

The Promenade Wellington is a group of local merchants and players dedicated to promoting the dynamism and vitality of Montreal’s Rue Wellington and Verdun district. With a varied program throughout the year, the Promenade Wellington is an essential part of the city’s cultural and commercial life.