With the holiday season fast approaching, Promenade Wellington invites young and old alike to enjoy the warm, festive atmosphere of Pôle Well, a unique place where tradition, enchantment and local spirit meet.
This year, the Well is decorated in its finest attire and lights for a memorable holiday season!
Lights on the trees and in the street, glittering window displays, festive music… Promenade Wellington guarantees an atmosphere worthy of Christmas tales.What would Pôle Well be without its iconic giant Christmas tree? For the fourth year, we’ve collaborated with the Marois family, producers of sustainable fir trees in the Eastern Townships for several generations. This year, our majestic 42-foot double-trunk conifer stands proudly in front of Notre-Dame-des-Sept-Douleurs church.
Take a stroll on the street to admire the merchant’s beautifully decorated displays. Their originality and creativity impresses us every year! And to add to the atmosphere, more than twenty displays have been decorated by artist Hemma Lagadec. Look out for her drawings!
A little something new has crept into our landscaping this year! If you’re passing by Notre-Dame-des-Sept-Douleurs church, turn around to admire the beautiful Pôle Well wreath. Integrated into the building’s architecture, it illuminates the Well with its 16-foot diameter, adding a lovely holiday glow.
Where: 4110 Wellington
Is there anything more magical than a shopping spree at the Pôle Well, accompanied by holiday carols? We don’t think so!
This year, come clap your hands and let yourself be transported by the songs of Imani Gospel, who will be bringing joy to the forecourt of Église Notre-Dame-des-Sept-Douleurs on Sunday, December 8. You can also enjoy the voices of the Carte Blanche quartet to light up your heart during your holiday shopping on Saturday, December 14. Click on the choir names for detailed schedules.
IMANI GOSPEL – Sunday, December 8, 2024
CARTE BLANCHE – Saturday, December 14, 2024
The tradition continues! Once again this year, the famous natural fir trees sale will be held at the corner of Galt and Wellington to benefit the Harmonie Richelieu de Verdun. Come to the courtyard of the presbytery of Notre-Dame-des-Sept-Douleurs church to brighten up your festive season and perfume your home with the perfect conifer!
Where: Corner of Galt and Wellington. Access via rue Galt
When: Thursdays and Fridays: 5 p.m. to 8 p.m., Saturdays and Sundays: 12:30 p.m. to 4:30 p.m.
November 23 to December 15 or while supplies last
What’s the new look for the Enchanted Alley this year, you ask?
The famous little alleyway, completely redecorated as the Pôle Well Express, offers a magical setting to amaze all ages! Come and take a photo with your family, friends or loved ones to immortalize this holiday season. Don’t forget to use #promenadewellington and #VerdunLuv if you share them on social networks!
Where: Between the Salvation Army and Dollarama (4025 Wellington)
Accessible at all times from Nov. 26th, except Friday, November 29, Saturday, November 30 and Sunday, December 1, from 9:30 a.m. to 2:30 p.m.
The two magnificent Christmas villages have been reinstalled, and are well worth a visit to Pôle Well!
First, follow the spirit of the holiday season to the Church of Notre-Dame-des-Sept-Douleurs, where an imposing 400 sq. ft. Christmas village, complete with stores, booths, funfair and characters, shines brightly.
The church’s warm, cosy ambience creates an enchanting experience for all. It’s much more than a simple visit, it’s an immersion in the festive spirit that transforms this sacred space into an unforgettable gathering place.
Where: 4155 Wellington Street
When: until December 23, Thursdays and Fridays, 3 p.m. to 8 p.m. (except on show nights) and Saturdays, 10 a.m. to 3 p.m.
Maçonnerie Gratton
Maçonnerie Gratton once again shares its passion for Christmas with you through its little village in the colors of the Well, all meticulously handcrafted. It’s a thing of beauty!
You’ll find this magical reproduction of the Promenade Wellington in the window at 3729, rue Wellington. Look closely at the details, and you’ll find many Verdun references, and maybe even a few familiar faces!
Where: In the window at 3729 Rue Wellington
Accessible at all times
Have you been a good boy or girl this year? Come meet and share a special moment with (the real!) Santa Claus, who will be at Pôle Well on Saturday, December 7, to dazzle the hearts and listen to the wishes of young and old alike.
He’ll be greeting Verdun’s little ones all day long in the warm, sparkling decor of Église Notre-Dame-des-Sept-Douleurs, located in the heart of Promenade Wellington!
Where: 4155, rue Wellington | Église Notre-Dame-des-Sept-Douleurs
When: Saturday Saturday, December 7, 2024 from 9 am to 12 pm and from 1 pm to 4 pm
For full details on Santa’s visit, click here!
Photo: Caroline Perron, 2022.
Because the saying goes that at Christmas, wishes can come true thanks to the magic of the holidays!
We’re once again holding a contest for the little Verdunites! From November 25 to December 20, 2024, drop your drawing of Muffin and his sidekick Bobby in the Pôle Well letterbox for a chance to win one of three prizes from Well retailers.
To enter the contest, pick up your drawing at a participating retailer and drop it in the red Pôle Well mailbox, located in front of the Enchanted Alley (From November 26)!
How about a little holiday-themed storytelling on a Sunday morning?
On Sunday, December 15, head to Studio Tre Punti to get into the holiday spirit with the whole family! Come into the world of Verdun-based storyteller Valérie, who will read magical stories that will have little ones aged 0 to 6 dreaming. 🎄
An activity presented by Bibliothèques de Verdun. Reading in French.
Where: Studio Tre Punti | 5047 Wellington
When: Sunday, December 15, 2024, from 9 am to 10 am and from 10:30 am to 11:30 am
This year, we’ve set up a new immersive area, recreating a mini urban forest that’s perfect for a little break in relaxing sounds of nature. Make sure to stop at the Pôle Well forest, located in the Parc des Madelinots during your visit on the Well!
Where: Madelinots Park, corner of Boul. LaSalle and rue Wellington
Accessible at all times starting November 26th
